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UID:WILD_APRICOT_EVENT_171997
DTSTART:20100715T230000Z
DTEND:20100715T230000Z
SUMMARY:Designing User-centric Experiences
LOCATION:Bahen Centre Room 1130 (main floor)
DESCRIPTION:http://www.torchi.org/ViewEvent.ashx?eventId=171997\n\n\nDesigning User-centric Experiences by Mike McDerment  (Freshbooks)\nDATE:     Thursday July 15\, 2010 \n TIME:  Registration and networking 6:45pm\; presentation starts at  7pm\nLOCATION:   Bahen Centre Room 1130 (main floor)\, 40 St. George Street\nCOST:       Free for ToRCHI members and students (with ID).  Join  now.\n\nDelivering great user experiences is part art\, part  science and darn hard to get right. No two users will ever look at  things the same way\, so how do you make optimal design decisions for all  users at once? In this talk\, FreshBooks CEO Mike McDerment will explore  how you can set your design team up to succeed and what tools you need  to consistently deliver great experiences.  Using real world examples\,  Mike will look at how a user-centric culture influences your design  process\, how to test and measure your designs\, and how to go beyond  design to ensure the entire user experience keeps people engaged for the  long run.\n\nMike McDerment is the co-founder and CEO  of FreshBooks\,  planet earth’s leading online invoicing and bookkeeping app for service  oriented professionals\, freelancers and teams. Back in 2003\, Mike built  FreshBooks for his design firm and scratched his own itch. Since  launching in May 2004 FreshBooks has touched over 1\,000\,000 lives and  Mike and his team dedicate themselves to being a great service for  people who love their work\, and want to focus on it – instead of  focusing on their paperwork
DTSTAMP:20130523T213136Z
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