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Listening through Customer Insights, Adam Froman, CEO Delvinia & AskingCanadians

  • 04 Feb 2015
  • 7:00 PM - 9:00 PM
  • Room BA2135, Bahen Building, 40 St George St.
  • 25


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Listening through Customer Insights, Adam Froman, CEO Delvinia & AskingCanadians 

Date: Wednesday February 4, 2015, 7:00PM
 Networking starts at 6:45pm, Presentation starts at 7pm
Location: BA2135
 Free. RSVP Required.  Come and see what ToRCHI is all about, and if you like these presentations, join ToRCHI for $20/year membership. 
Presenter: Adam Froman, CEO Delvinia & AskingCanadians

We live in a consumer-centric society and digital technologies have fundamentally changed the way consumers interact with organizations and brands. While social media, online research communities, and data analytics are providing organizations with the unprecedented ability to listen to and observe the attitudes and behaviours of their customers, these digital technologies present an even greater opportunity for companies to deliver value to their clients.

AskingCanadians is at the forefront of applying digital technologies to engage consumers to participate in market research. In this presentation, Delvinia CEO Adam Froman will provide an overview of AskingCanadians’ capabilities and demonstrate how businesses can incorporate innovative research methodologies into their data collection.

Using examples from AskingCanadians work with a leading Canadian marketer and distributor of spirits and imported wines, Adam will share how companies can pull data from qualitative, quantitative, social media and the mobile environment to gain a better understanding of their customers and how these insights can be utilized to innovate business operations.

Adam Froman is the CEO of Delvinia, a Toronto-based digital strategy and innovation firm he founded in 1998. His entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. As an entrepreneur, Adam has dedicated himself and his company to helping clients respond to the opportunities and challenges that digital technologies bring to customer relationships. As a means to gain consumer insight, he created AskingCanadians, an online data collection company with access to more than 600,000 Canadians. In 2014, AskingCanadians expanded into the United States with the launch of AskingAmericans.

Adam is a Professional Engineer (Human Factors Engineer from the University of Toronto) and has an MBA specializing in Strategy and Finance from the Schulich School of Business. His association memberships include the Canadian Marketing Association, ESOMAR and the Marketing Research and Intelligence Association where he is a director of the MRIA’s Research Agency Council. He is a frequent speaker at business events and has advised financial institutions, media companies, arts organizations and retail brands on digital strategy and customer experience. He released his first eBook, Delve In, Dig Deep: An Entrepreneurial Journey in January 2014.

About Delvinia
Delvinia is a leading digital strategy and innovation company that specializes in solving customer experience problems. Founded in 1998, our approach to enhancing and innovating customer experiences is rooted in the use of our customer-centric design process, data-driven insights, storytelling and digital platforms. With strong customer insight capabilities powered by our AskingCanadians™ online research community, we are able to gain customer intelligence to fuel our award-winning strategy and design teams. Delvinia works with leading brands across a spectrum of industries, including financial services, media and publishing, education, retail, hospitality, healthcare and technology. For more information about Delvinia, please visit

About AskingCanadians
AskingCanadians, a Delvinia company, is an online data collection firm with access to a research community of 600,000 Canadians who have opted-in to participate in online surveys that significantly influence today's leading brands. Established in 2005, we own and manage the AskingCanadians online research community and its French counterpart Qu’en pensez vous. AskingCanadians is dedicated to enabling market researchers to quickly gather and deliver high quality information from Canadian consumers. AskingCanadians and Qu’en pensez vous are built through incentive partnerships with Aeroplan, HBC Rewards, Walmart and PETRO-POINTS. The result is an average response rate that eclipses the industry. For more information, please visit

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