Log in


1-day workshop: UX Design with the Mind in Mind

  • 23 Oct 2015
  • Centre for Social Innovation - 215 Spadina Ave, 1st Floor
  • 7


  • Extended to Sept 30
  • Special extended early bird pricing
  • attend for free; fee not covered by Torchi; under agreement with speaker

Early bird
Registration is closed

UX Design with the Mind in Mind

with Jeff Johnson, UI Wizards Inc.

Jeff Johnson presents a course based on two of his books: Designing With the Mind in Mind and Conceptual Models: Core to Good Design (co-authored with Austin Henderson).

UI design rules (guidelines, principles) are not simple recipes to be applied mindlessly. Designing With the Mind in Mind explains the cognitive psychology that forms the basis for these rules. This helps designers balance the trade-offs that inevitably arise in situations when design rules appear to contradict each other and helps apply them effectively in specific situations.

The conceptual model of an application is critical for a successful design but is often not an explicit part of the a UX process. Conceptual Models: Core to Good Design explains what conceptual models are, why they are valuable, and how to create them. The class includes a hands-on exercise to design a conceptual model for a simple application.


The agenda allows time for networking. The agenda shows highlights of topics and activities.

8:30     Open for registration
9:00     Designing with the Mind in Mind: Perception
10:30   Break
11:00   Designing with the Mind in Mind: Cognition
12:30   Lunch
1:30     Conceptual Models: Description
3:00     Break
3:30     Conceptual Models: Exercise
4:50     Wrap up
5:00     End

Presenter bio

Jeff Johnson is President and Principal Consultant at UI Wizards, Inc., a product usability consultancy (  He also is a co-founder and principal at Wiser Usability, Inc., a consultancy focused on usability and accessibility for adults over 50.  After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems.  In 1990, he co-chaired the first Participatory Design conference, PDC'90.  Since 2004 he has served on the SIGCHI U.S. Public Policy Committee.  He has taught at Stanford University and Mills College, and in 2006 and 2013 he taught HCI as an Erskine Fellow at the University of Canterbury in New Zealand.  He is an ACM Distinguished Speaker, and in 2014 was inducted into the ACM SIGCHI Academy.  He has authored or co-authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models: Core to Good Design (coauthored with Austin Henderson), and Designing with the Mind in Mind, 2nd edition.

Event details

  • Registration is open to members and nonmembers.
  • Anticipated attendance is 20 to 30 people. Our most recent course sold out.
  • Price includes workshop materials, refreshments, and lunch.



Cancellation policy

  • If you need cancel your registration please contact
  • Attendees who can no longer attend may send someone else in their place. ToRCHI would appreciate being notified of the change but this is not required.
  • Attendees who cancel more than 5 business days prior to the event will receive a full refund minus a $50 administration fee.
  • Attendees who cancel between 1 and 5 business days prior to the event might receive a refund if ToRCHI can replace them with someone on a waiting list. The refund is minus a $50 administration fee.
  • In all other cases, attendees receive no refund for canceling or failing to attend the event.
Powered by Wild Apricot Membership Software