Time: Networking starts at 6:45pm, Presentation starts at 7pm
Location: Bahen 1170, 40 St. George Street
Cost: Free. RSVP Required. Come and see what ToRCHI is all about, and if you like these presentations, join ToRCHI for $20/year membership.
Presenter: Morag Johnston, Effective by Design, Digital Strategist | Leadership Coach
ABSTRACT
The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 60% of the total, and played a role in 44 sold out performances in the 2015/16 season.
When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?)
This session will cover building trust with clients, making measureable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture.
BIO Morag Johnston, Effective by Design, Digital Strategist | Leadership Coach
From designing and building a CMS for a 3-person company called Cyberplex in 1995 to becoming the first Digital Design director at Rogers nearly 15 years later, Morag Johnston has many stories to share about the necessary (yet rarely evil) conditions to create great user experiences.
In 2014, Morag went out on her own, again, this time with the intent of making her UX and management experience "go further" by career coaching UX professionals and working with not for profits. Like everyone who has pursued such a path, she feels she's received more than she's given.
https://ca.linkedin.com/in/moragjohnston
PRESENTATION SLIDES
http://www.slideshare.net/moragj/the-shock-and-awe-of-incremental-website-changes-tso-case-study?
