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Cineplex Rewind, Fast Forward: Sprinting from Concepts to Actionable Results [VIDEO]

  • 21 Sep 2017
  • 6:45 PM - 8:30 PM
  • 140 St George St, Bissell Building, Room 205


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Date: Thursday Sept 21, 2017

Time: 6:45pm: Networking | 7pm: Presentation
Location: 140 St George St., Bissell Building, Room 205 

Cost: Free. RSVP Required.  Come and see what ToRCHI is all about, and if you like these presentations, join ToRCHI for $20/year membership.

Cineplex Rewind, Fast Forward: Sprinting from Concepts to Actionable Results

A year ago the Cineplex Store built a client-side UXD team aiming at increasing value for Cineplex guests by a test and learn approach. Since then, there has been a big shift in how business stakeholders collaborate with designers and developers. Furthermore incorporating iteration and continuous feedback to make more effective decisions in a quick manner.

We’ll walk you through a case study of our new digital products developed in our weekly design sprint rituals, including design jams, rapid testing and design circles. This approach is focused on aligning the team through constant collaboration to reach clearly defined goals and gain key learnings rapidly through early user validation.

Join us to hear some insights and war stories about design and user research mixed methodologies. We hope you’ll learn a bit more about Cineplex beyond the movie theatres and share your thoughts too.  


Mark Magnusson | Cineplex Director of Interaction Design @MMagnus

Mark has 15+ years directing the UX strategic vision for top global brands and a recognized trailblazer of customer-centric design. The magic is when he's jamming with teams and customers to reimagine design problems. Culminating in products that add delightful moments to every brand journey.

He's persuading stakeholders to be a bit braver and look around corners. His client portfolio includes: Cineplex, EA SPORTS, Visa, Lufthansa, Sony, and VW Group. His focus is on people and modding tech to shape solutions for a changing digital culture. Plus he’s using his creative shebang to design entertaining experiences that fit in our fragmented digital lifestyles. Over the years it has been his honour to help his clients win awards from the World Media Festival, Popvox Awards, to The Webbys.

Ana Hulshof | Cineplex Sr. Manager of Usability and Research

Ana has 10+ years researching interaction design for websites, mobile devices, interactive TV and video games. She is passionate about user experience and enjoys combining business goals with user requirements in usable, useful and joyful products and services.

Her thesis was focused on design and evaluation of a video on demand platform for children. After completing her PhD in the UK, Ana has worked for the BBC, Kuju, Sky and Rogers. Now back to VOD world, she is part of the Cineplex in-home entertainment team.


SLIDES  TORCHI-TALK_UX_Process-Rapid-Testing_v2.pdf

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