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3 Case Studies on Personas

  • 21 Jan 2009
  • 7:00 PM
  • Bahen Room 2175 (Second Floor), 40 St. George Street
Three panelists present case studies on designing web sites that cater to multiple user categories (personas)

Presenters:  Brad Einarsen (Klick Communications), Paul Eisen (TandemSeven), Paul McInerney (IBM)
Cost:  Free for ToRCHI members and full-time students; $5 for guests

A web site typically is intended to cater to multiple user categories (often modelled as personas). During site design, the IA or UX specialist typically: (1) performs user audience analysis to identify and describe target user categories and (2) considers if and how to go beyond a one-size-fits all design and target aspects of the site design to address the needs of each particular user category. This event explores this topic via case studies and hands-on exercises/discussion.
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