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UX Roadmaps for Establishing your Product’s North Star | Drew Ellis

  • 21 Jan 2021
  • 7:00 PM
  • Online


Registration is closed

As a UX Designer, you’ll be called upon many times during your career to advise product teams when there is no effective roadmap to show what features they’re building, and more importantly, what problems they’re solving with those features. Often, product teams struggle to express their plans and need help curating feedback, prioritizing ideas, and applying design concepts to solve problems. Not only is good research needed but also a way to express insights that gets everyone on the same page and drives the most value.

In this enterprise case study, Drew shows how he recently used research, process and collaboration to come up with a with a UX Roadmap that aligns to value, and helps his team answer questions like: how to prioritize feedback, which features should be built, to what extent, and in what order? Questions and discussion will follow the presentation.

Drew Ellis is a seasoned enterprise software designer with over 15 years’ experience across a variety of industries, and a background in digital agency and consulting work. He ran his own consulting company advising clients in user experience design and product strategy and has developed a professional focus of collaboration and agile process development to support better, scalable UX practices. Drew’s favorite projects involve his passion for sensemaking to enable better, faster decision making, especially in mission-critical, AI-driven environments. Drew has been an active member of Ontario’s pipeband communities for many years, and in his spare time, he is currently bass drummer for 400 Squadron Pipe Band near his home in Barrie.



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