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User Strategies: Considerations for UX Analysis and Design

  • 01 Feb 2012
  • 7:00 PM
  • U of T, 40 St George Street, Bahen Room 2175 (second floor)
Free for members, free for students with ID.  Join now for $20/year.

ABSTRACT: Users often pursue the same goal in different ways depending on the situation, their skill level or other individual differences. This diversity of user behavior and preferences is a challenging aspect of UX analysis and design. This talk addresses the following questions: (1) What do you mean by the term "user strategy"? (2) How can I analyze user strategies during product development? (3) What has already been discovered that I can leverage in my project? (4) How can I apply information from a user strategy analysis to a product's design? The answers provided in this talk are based on the presenter's lessons learned from several years of UX project work and from seeking guidance from UX literature. The talk includes a case study concerning strategies used by IT administrators working with enterprise software.

BIO: Paul McInerney has over 15 years of industry experience as a usability and user experience specialist. He works at IBM on products used by IT administrators.  He has used several task analysis techniques and has lectured/published on user strategies and other aspects of task analysis on several occasions. Paul has also written or presented on a variety of other UX/UCD topics ranging from design patterns to managing a UI design process.
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