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Four UX Mistakes you Don't Know You are Making (and How Object-Oriented UX can prevent them!)

  • 16 Sep 2021
  • 7:00 PM
  • Online

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  • Current TorCHI members
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If you are new to Object-Oriented UX, there's a 99% chance what you learn here will be completely new. Yes, even if you are an industry vet! These four mistakes are so forehead-smacking, but also so common and so easy to make. During this session, I'll expose them without mercy and we will look at examples from Netflix, Meetup, and more.

Fixing these four mistakes will lead directly to four quick wins—four ways that getting intentional about the objects in your digital system can make you better at your UX job.


Sophia Prater is founder and lead UX designer at Rewired and the chief evangelist of Object-Oriented UX. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification Program. She is the host of the OOUX Happy Hour meetup and the OOUX Podcast.

Sophia has brought the complexity-untangling magic of OOUX to companies such as Facebook, Mastercard, Macy’s, Credit Karma, Hubspot, Intercom, Delta Airlines, CNN, and many more.

Sophia lives outside of Atlanta in the beautiful north Georgia mountains, the wine country of the southeast United States, with her husband and business partner, Luke.


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