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Tour of IBM Innovation Centre

  • 27 Feb 2008
  • 7:00 PM - 9:00 PM
  • 120 Bloor St. East (just west of Church St., on the north side of Bloor)
  • 40


The IBM Customer Facing Solutions (CFS) User Experience team, working out of the Toronto Innovation Centre is a ‘one-stop-shop’ for interactive solutions. We deliver exceptional user experiences across all customer touch points, implementing multichannel business solutions for clients in all sectors across Canada, the U.S., and internationally.

IBM’s User Centered Design (UCD) methodology encompasses the entire process of designing and developing compelling experiences for the Web, kiosks, intranets, business applications, pervasive devices, and more. UCD is an iterative methodology that integrates the outputs of differentiated strategic, creative, and technical work streams to build a compelling interactive customer experience.

Nick Serediak has 8+ years experience working at IBM in a multitude of roles. Since joining the Innovation Centre in 2004, he has consulted as an Information Architect and Usability Expert, working with clients to gather requirements to build scalable information architectures, design effective user interfaces for electronic applications, as well as conducting usability tests. He has also led projects as a Producer, Team Lead, and Project Manager across many IBM practices.

Erin McClennan has been with IBM for 8 years, where she focuses on user experience, spending her time building information architectures and designing interfaces for websites and applications, as well as running usability studies. Erin is an HFI Certified Usability Analyst, with a Masters in Engineering specializing in Human Factors with a focus on user experience and interface design.

Alison Cox has been with IBM for 9 years and has extensive experience bringing usability, accessibility, and business objectives to fruition through effective interaction and interface design. Alison is a trained Graphic Designer who holds an H BA in Linguistics & Psychology, a post-graduate diploma in Interactive Multimedia, and a Masters of Information Studies. Her in-depth knowledge of human factors, visual design and user experience coupled with years of experience working with cross industry businesses and their users gives her a unique aptitude for delivering effective, innovative front end solutions.
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