ABSTRACTThe IBM Customer Facing Solutions (CFS) User Experience team, working
out of the Toronto Innovation Centre is a ‘one-stop-shop’ for
interactive solutions. We deliver exceptional user experiences across
all customer touch points, implementing multichannel business solutions
for clients in all sectors across Canada, the U.S., and
internationally.
IBM’s User Centered Design (UCD) methodology
encompasses the entire process of designing and developing compelling
experiences for the Web, kiosks, intranets, business applications,
pervasive devices, and more. UCD is an iterative methodology that
integrates the outputs of differentiated strategic, creative, and
technical work streams to build a compelling interactive customer
experience.
SPEAKER BIOGRAPHIES
Nick Serediak
has 8+ years experience working at IBM in a multitude of roles. Since
joining the Innovation Centre in 2004, he has consulted as an
Information Architect and Usability Expert, working with clients to
gather requirements to build scalable information architectures, design
effective user interfaces for electronic applications, as well as
conducting usability tests. He has also led projects as a Producer,
Team Lead, and Project Manager across many IBM practices.
Erin McClennan
has been with IBM for 8 years, where she focuses on user experience,
spending her time building information architectures and designing
interfaces for websites and applications, as well as running usability
studies. Erin is an HFI Certified Usability Analyst, with a Masters in
Engineering specializing in Human Factors with a focus on user
experience and interface design.
Alison Cox
has been with IBM for 9 years and has extensive experience bringing
usability, accessibility, and business objectives to fruition through
effective interaction and interface design. Alison is a trained Graphic
Designer who holds an H BA in Linguistics & Psychology, a
post-graduate diploma in Interactive Multimedia, and a Masters of
Information Studies. Her in-depth knowledge of human factors, visual
design and user experience coupled with years of experience working
with cross industry businesses and their users gives her a unique
aptitude for delivering effective, innovative front end solutions.