Toronto Region - Computer Human Interaction

Events Archive

Upcoming events

    • 23 Oct 2015
    • Centre for Social Innovation - 215 Spadina Ave, 1st Floor
    • 17

    UX Design with the Mind in Mind

    with Jeff Johnson, UI Wizards Inc.

    Jeff Johnson presents a course based on two of his books: Designing With the Mind in Mind and Conceptual Models: Core to Good Design (co-authored with Austin Henderson).

    UI design rules (guidelines, principles) are not simple recipes to be applied mindlessly. Designing With the Mind in Mind explains the cognitive psychology that forms the basis for these rules. This helps designers balance the trade-offs that inevitably arise in situations when design rules appear to contradict each other and helps apply them effectively in specific situations.

    The conceptual model of an application is critical for a successful design but is often not an explicit part of the a UX process. Conceptual Models: Core to Good Design explains what conceptual models are, why they are valuable, and how to create them. The class includes a hands-on exercise to design a conceptual model for a simple application.


    The agenda allows time for networking. The agenda shows highlights of topics and activities.

    8:30     Open for registration
    9:00     Designing with the Mind in Mind: Perception
    10:30   Break
    11:00   Designing with the Mind in Mind: Cognition
    12:30   Lunch
    1:30     Conceptual Models: Description
    3:00     Break
    3:30     Conceptual Models: Exercise
    4:50     Wrap up
    5:00     End

    Presenter bio

Jeff Johnson is President and Principal Consultant at UI Wizards, Inc., a product usability consultancy (  He also is a co-founder and principal at Wiser Usability, Inc., a consultancy focused on usability and accessibility for adults over 50.  After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems.  In 1990, he co-chaired the first Participatory Design conference, PDC'90.  Since 2004 he has served on the SIGCHI U.S. Public Policy Committee.  He has taught at Stanford University and Mills College, and in 2006 and 2013 he taught HCI as an Erskine Fellow at the University of Canterbury in New Zealand.  He is an ACM Distinguished Speaker, and in 2014 was inducted into the ACM SIGCHI Academy.  He has authored or co-authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models: Core to Good Design (coauthored with Austin Henderson), and Designing with the Mind in Mind, 2nd edition.

    Event details

    • Registration is open to members and nonmembers.
    • Anticipated attendance is 20 to 30 people. Our most recent course sold out.
    • Price includes workshop materials, refreshments, and lunch.



    Cancellation policy

    • If you need cancel your registration please contact
    • Attendees who can no longer attend may send someone else in their place. ToRCHI would appreciate being notified of the change but this is not required.
    • Attendees who cancel more than 5 business days prior to the event will receive a full refund minus a $50 administration fee.
    • Attendees who cancel between 1 and 5 business days prior to the event might receive a refund if ToRCHI can replace them with someone on a waiting list. The refund is minus a $50 administration fee.
    • In all other cases, attendees receive no refund for canceling or failing to attend the event.

Past events

24 Jun 2015 ROGERS - The shift to customer-first: from data to strategy to experience
08 Jun 2015 TorCHI's CHI2015 Korea Conference Highlights Review.
30 Apr 2015 Next Generation Virtual World, Michael Macedonia
09 Mar 2015 Designing tools that provide advice: Some advice for UX designers
04 Feb 2015 Listening through Customer Insights, Adam Froman, CEO Delvinia & AskingCanadians
19 Jan 2015 Designing for Work, Karel Vredenburg, IBM Director of Design
10 Dec 2014 KMDI & TorCHI Present – Designed to Disconnect: Technologies of Non-Use and Communication Avoidance
13 Nov 2014 UX Bootcamp - Hands-On Practice of Collaborative, Interactive, & Engaging UX Techniques
29 Oct 2014 Designing Next Generation Desktop Phones: A Case Study in Evidence-Based Design
11 Sep 2014 The Future of Making - 3D Printing
19 Jun 2014 Investigating the Role of Human Factors within IBM
22 May 2014 CHI 2014 Conference Debrief at ToRCHI
09 Apr 2014 ToRCHI Preview of CHI presentations from DGP Lab UofT
28 Mar 2014 Agile UX Toolkit 1-day workshop
26 Feb 2014 The Usability of Usability, Andrew Chak, TD Bank
16 Jan 2014 Institutionalization of UX – An Object Oriented Approach
12 Dec 2013 Advancing UX in Your Organization
14 Nov 2013 Celebrate World Usability Day with ToRCHI & UHN
16 Oct 2013 Cognitive Distractions in Driving
25 Sep 2013 Slings and Arrows: The Outrageous Fortunes of UX Management
06 Jun 2013 The Triple Revolution: How Networked Individualism Plays Out in Community, Family and Work
15 Apr 2013 ToRCHI PREVIEWS - CHI’13 Paris Conference Presentations
28 Mar 2013 Workshop: Foundations of design practice
20 Feb 2013 Rethinking Tablet User Experience by James Wu (Kobo)
30 Jan 2013 Skill Building for Design Innovators
12 Dec 2012 How do you make great digital products?
17 Oct 2012 TorCHI visit to the Inclusive Design Research Centre at OCADU
10 Sep 2012 User Experience in the Age of Sustainability
27 Jun 2012 Designing a self-administered cognitive test that runs through a web-browser: Myth or reality?
04 Jun 2012 CIBC iPad Banking App
04 Apr 2012 Digital Product Design at The Globe and Mail
23 Feb 2012 Mobile Web Design workshop
01 Feb 2012 User Strategies: Considerations for UX Analysis and Design
14 Dec 2011 Driver distraction and in-car information systems
10 Nov 2011 World Usability Day talk: Internet of Things
03 Oct 2011 Why touch input seems inaccurate and how to allow for high-precision touch input using a fingerprint scanner
29 Jun 2011 Designing Natural: The Secrets of Microsoft's Natural User Interfaces
08 Jun 2011 Site visit to Gesturetek
26 May 2011 Collaborative Gift Giving with GiveButtons
21 Apr 2011 Best practices in Interface Design and applying them to Microsoft Surface
17 Mar 2011 How HCI can save the World
17 Feb 2011 Technology's role in bereavement: Opportunities for design
15 Dec 2010 Experience Design by Tedde van Gelderen
11 Nov 2010 World Usability Day celebration
13 Oct 2010 Measuring Emotion
22 Sep 2010 User Experience at Research In Motion (RIM)
15 Jul 2010 Designing User-centric Experiences
17 Jun 2010 Cross-Cultural User-Experience Design and the Green Machine
17 Jun 2010 Mobile User Interface Design course
20 May 2010 CANCELED: Sustainable UX
28 Apr 2010 Touch User Experience Design
02 Feb 2010 Designing Safe Systems in Healthcare by Anjum Chagpar (UHN)
19 Jan 2010 Design for a Smarter Planet by Karel Vredenburg (IBM)
08 Dec 2009 Start Well, End Well: Using Sprint Zero
12 Nov 2009 Usable Climate Science
04 Jun 2009 Bell Usability Lab tour and presentation on “Beyond Text: Online Card Sorting with Images” by Jamie Hart
20 May 2009 The Aphasia Project: Designing Technology For and With People who have Aphasia
16 Apr 2009 Creating Insight Driven Digital Experiences
05 Feb 2009 Generational Differences – A User Experience Challenge
05 Feb 2009 One-day Course: Neuro Web Design & Recent Research for Usability and Interface Design
21 Jan 2009 3 Case Studies on Personas
16 Dec 2008 Future Interface Demos
13 Nov 2008 World Usability Day celebration
06 Nov 2008 From HCI to Interaction Design
01 Oct 2008 Talks on Microsoft Surface and Office UI
24 Jun 2008 June 24 presentation: There is a story behind every link
23 Jun 2008 UX+IA workshop: Toronto, June 2008
29 May 2008 DGPis40 celebration
27 Feb 2008 Tour of IBM Innovation Centre
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